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Bayer - IUD Explainer Video *Tuvi digital
Client:
Bayer Colombia
Year:
2021
Agency
Tuvi Digital
Art direction
David Hinka
Animation and Motion Graphics
David Hinka, Nicoll Caicedo y Juliana Ramirez
Executive Producer
Juan Velez
Bayer, a leading brand in the healthcare sector, approached us to create an explainer video for the Intrauterine System (IUS). The goal was to address the different devices available based on each person’s physical and health conditions. Given the widespread lack of understanding about its internal workings, we developed a series of detailed videos to explain each of the intrauterine systems that Bayer offers.
In this project, I had the privilege of leading the creative direction, animation, and illustration. It was an exciting and rewarding challenge, and I’m proud of the final outcome.
